Why Invest in Vehicle Advertising?

Advertising is a time consuming and costly task. The factors which contribute to this are finding and speaking with an ad agency and potentially spending a lot of capital on an ad strategy developed by people who you may have never even met. These are just a couple of the reasons why vehicle advertising is so different and such an effective form of advertising. There are several reasons why wrapping your vehicle may be the perfect investment for you.

  • Vehicle wraps reach a larger audience more often. Truck-side advertising produces about 40,000 to 60,000 impressions a day. The money you invest will go much farther. Not to mention, vehicle graphics last for years, in comparison to print or television ads which often, only last a week.

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Vehicle advertising generates a positive opinion. A major chunk of people form a favorable opinion of companies through truck-side advertising. Likewise, many people feel a company is more established and more successful when this form of marketing is involved.

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  • Vehicle wraps create a buzz and keep people informed. Many times, people believe the products being advertised are being delivered. They believe their neighbors are using the advertised service and they begin to generate positive feelings toward the advertised brand.
  • Billboard ads have many restrictions in terms of placement, rates, money and timing involved. Having a mobile billboard is a great way to break free from that. It’s a more effective way to reach your target audience. Heavy commuters are more likely to see your advertisement, these people tend to be middle aged, employed, have a higher income, and most of the time have children.

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