23Jul
infographic: Digital Signs &Their Impact on Target Audiences
- Posted By: Sar@daviesigns.com
- Comments: 0
- Categories: Signs
The Infographic, “Trends and Statistics for Digital Signs in Fort Lauderdale,” explains how companies who use digital signs are attracting the attention of their target audiences. Additionally,results of a recent survey about the influence of digital media and how companies can use this to their advantage is mentioned.
According to the findings of a survey, 40% of shoppers agreed that digital sign displays have a big impact on their decision to make a purchase because relevant information was easily visible for their reference. This survey also revealed that 80 % of customers usually enter a store because the digital signs they have are appealing as opposed to their competition. The survey also found that 71% of people were more influenced by advertising on digital billboards instead of ads displayed online. Moreover, 68% of consumers stated that digital advertising would play a major role in their purchases in the future.
To see more information on the results of this survey, refer to the infographic below.
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